Search Engine Marketing (SEM)

Search engines get billions of visitors each day. With the right Search Engine Optimization and Marketing (SEO/SEM) plan, Your website can appear at the top of each search, driving traffic to your site and increasing your sales at a fraction of the cost of print advertising.

What is SEM Marketing

Search engine marketing (SEM) is the overall process of combining the two processes of search engine optimization (SEO) and pay-per-click advertising (PPC). Search engine marketing helps to support your core business values and functions to better generate value for your business. Top Web Rank is an all-inclusive SEM company that serves businesses in Sacramento and across the nation.

Benefits of SEM Marketing

While the results of successful SEO and PPC appear on the same page of search engine results, the underlying processes to get each result there are quite different to each other. SEO has strengths where PPC does not, and vice versa. Combining the strengths of each is why the two processes are so powerful when used together. In a perfect world, your new or existing web site would immediately get a lot of free/cheap, relevant search engine traffic.

Rate of increase in web site traffic over time

PPC = Fast

SEO = Much slower

Traffic to your web site from SEO takes anywhere from 3 to 18 months to ramp up, but PPC traffic can be gained in a matter of hours, days or weeks, depending on how extensive a campaign is setup.

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