Employing the services of our Sacramento / San Francisco web design firm to fill your website with quality content and creative web design is only the beginning of your web journey. The next phase is where you work towards bringing visitors to your newly minted and professional website. There are numerous ways to bring traffic to your website. You can, for example, bring traffic by effectively using social media to broadcast your website, do online advertising on Facebook ads, Bing Ads or Google Adwords, link to established directories such as Yahoo and DMOZ, or other forms of advertising such as print and television.
Search Engine Optimization, or SEO, is important for your business simply because if no one knows about your website or if you website cannot be found, it doesn’t really matter how great of a website you have or how incredible your product or service really is. SEO, in its most basic form, helps optimize your business website on search engines so that it could be easily found when someone is looking for the information available on your website. A common question is; “If the information is already there, why don’t search engines just show my website?” Sometimes they do, for example if you have found a rare artifact of a previously unknown ancient culture and feature it on your website (and no one else has bothered reporting about it), then search engines would most likely show your website on top of their results. However, since you are a business website, your competitors already have highly optimized and, often times more established websites, with the same information. Hence, search engines would prefer them over your new, less optimized and less recognized website.