Content Development

Content and links are the building blocks of all Internet marketing and they're inter-related. Without content there's nothing to link to, and without links there's less opportunity for content to be found and seen. These two blocks fit together in a complementary way. Good content will find a receptive environment for links, and the more links you get, the more valuable your content becomes. External links to your content not only contribute to direct traffic, but they are also an important factor in how search engines rank your content.

Our content development strategy includes:

• Testimonials
• Open forums
• Personal blogs with open commenting
• Professional blog with open commenting
• Articles that demonstrate competence and passion for your business
• Videos

Why Content Development?

Creating fresh and valuable website content has become a task required to keep users engaged, grow your search engine rankings, and increase traffic from search keywords. At Top Web Rank, we have developed a service around developing valuable original website content. Our website content development strategies help your website grow your Google and other search engine indexed pages, as well as target those most important long tail keyword search phrases.

Content can include photographs, company background, case studies, blog posts, testimonials, stories, advice, videos, resources or just about anything else that has some relationship to who you are and what you do. In regard to photos and videos though, keep in mind that photographic and video content require the addition of words to make them work on the web. This is because, at least as far as search engines are concerned, the words on a website have meaning, but pictures and videos are just blank rectangles. So, Top Web Rank works with you to write up descriptions and editorial copy to any photographic or video content, especially if imagery is your website's primary content strategy.