The power of video marketing is undeniable. The average time people spend on a site is 48 seconds. That figure is multiplied by 8.33 times when videos are used on a site. The simple fact is people just don't read large blocks of text anymore. Did you know that after 72 hours of visiting a certain website, people remember only 10% of the text, 65% of the images and visuals, and a staggering 90% of the video? So, if you really need to make an impression that lasts, add videos to your website.
Video, conceivably more than any other media format, has the greatest potential to attract, engage, and drive customers down your brand’s sales funnel. An optimized video library can increase your company’s presence in the search engines and increase traffic to your site. On-site usage of video is linked with increased time spent on websites, lower bounce rate, and a higher pages per visit average. In addition, video is inherently a social form of media. People share them, people link to them, people respond to them - which is why when a video resonates with viewers it becomes viral on social media sites such as YouTube, Facebook, and Vimeo.
Top Web Rank understands how to leverage the influence of video to aid companies connecting with customers in search engines, video sharing sites and company websites. Our video optimization offering goes beyond using our industry leading expertise to maximize the reach and receptivity of your video content. Top Web Rank method focuses on developing effective strategies that align with your company’s digital marketing goals to use video to drive success across all your online channels.
Another advantage of videos is the effect it has on your search marketing campaigns. With the recent Google updates, it is important for people to understand that the length of time individuals stay on your site makes a big difference in your search engine rankings. Why? Google wants to ensure they are providing quality content to their customers. If someone stays for less than 2 minutes and then click back, this indicates to Google that perhaps the person did not find what he or she is looking for on your site. This gives your site less value. Google and the various search engines are looking for and rating page’s stickiness. Now, combine that with a survey that Forbes did in 2010 that shows 60 percent of business people will watch a video instead of read the text on the same webpage, and you'll understand why explainer videos have caught the attention of just about everyone. The numbers are simple - the better people retain the information about your company, the more likely they'll be to remember you when they're ready to buy.
Call us to learn more about how Top Web Rank can help your company use video optimization to shape lasting relationships with clients in your market. Internet videos help captivate the viewer's attention, engage them through attractive visual videos and help deliver the required message to a wider audience at an affordable cost. We truly believe that videos have become a fun and interesting addition to promote your business, service or brand. So be it explainer videos, advertising or web videos, Top Web Rank offers them!